HUB International
SERVICES
Brand strategy
Logo and brand design system
Manifesto videos
7,000+
new leads generated
17%
year-over-year increase in site traffic
The brand system rests on a simple idea: the customer is HUB’s central focus.
The roundel is the visual representation of this idea. It spotlights HUB’s clients, surrounding and protecting them,placing them at the literal centre of the new brand.
The dot matrix
The dot matrix expression of the roundel—along with the dot matrix pattern—represents HUB’s network of expert brokers. It sits in the background of photography, literally backing up the brand.
Beyond the Circumference
We launched the rebrand in 2016 with an all new website and expanded into demand generation campaigns, social media and online experiences including a brand manifesto video that captures the HUB essence. And when HUB added retirement planning to their offerings in 2020, we created a sequel to that video that positions the brand right alongside their clients – ready for tomorrow.