Commvault

Refreshing a data pioneer’s brand for a new generation of buyers.

SERVICES

Brand strategy

Logo and brand design

Launch video

Copywriting

Exibit design

Challenge

For more than twenty years, Commvault has maintained its position as a leader in data backup and recovery. Now, with digital natives having more influence in the buying cycle, it needed to evolve to appeal to a new audience.

Insight

Today’s data managers aren’t satisfied mitigating issues. They want to outperform. They want work-life balance. They want peace of mind knowing their data is truly protected—and accessible—so they can excel professionally and personally.

Solution

We focused on what it means to feel ready in a world of data-born opportunity and risk. We gave Commvault a refreshed brand that’s contemporary and human, anchored in helping customers not only protect and manage their data, but use it (and their minds) to do amazing things.

"WHETHER FOR BRAND OR DEMAND, M^CM FINDS THE INSIGHTS AND COMMUNICATES THEM IN ENGAGING FASHION."

CHRIS POWELL

CMO, Commvault

The new voice

We reworked Commvault’s tone of voice to speak its audience’s language, with new typography to match. Clear, clever, and compelling—and above all human.

A bold palette for a modern audience

As a blue-branded data company, Commvault was swimming in a crowded pool. Without jeopardizing its equity, we introduced a more sophisticated blue, a new pearl, a punch of raspberry and a bouquet of playful pops and patterns.

Data in motion

Data’s always moving and changing, creating a unique experience for every business. Using a hexagonal grid based on Commvault’s existing logo, we created a system to visualize these journeys and show how data grows, pivots, and connects, and how it can be influenced.