Add new insights into your 2025 marketing plans

Introducing client-tested, highly effective brand and demand workshops with McMillan.

For more than 25 years, we’ve helped companies of all sectors and sizes take a hard look in the mirror, so they can build strong brands and even stronger demand for their products and services.

Now, we’ve turned our winning approach to brand strategy into powerful half-day sessions. Let’s align your team and carve a clear path to results.
Brand Resilience Workshop

A crisis can change everything in a flash. How do you recover?

In this workshop, you’ll learn:

  • how world-class brands survive and thrive through crises,
  • the key characteristics of a resilient brand, and
  • how to spot and address vulnerabilities in your own brand.
Let's talk
Customer Journey Workshop

When you know how they choose, you can help them choose you.

In this workshop, you’ll learn:

  • how to create a customer persona
  • how to use simple templates to map a customer journey, and
  • how to identify the best opportunities to influence behaviour.
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Competitive Advantage Workshop

You know your brand is special. Your market should know, too.

In this workshop, you’ll learn:

  • how you stack up against your competition,
  • how to identify precisely what sets your brand apart, and
  • how to create a brand positioning statement that resonates.
Let's talk
Sustainability & Purpose Workshop

What does your brand stand for? Your audience wants to know.

In this workshop, you’ll learn:

  • how to evaluate your current approach to social and environmental issues,
  • how to authentically express your commitment to those issues, and
  • how to build purpose-driven messaging into your communications.
Let's talk

"McMillan made the creative process engaging and painless from inception to launch. They brought life to our product with their unique design and brand voice, helping establish and set us apart in a growing industry."

Adam Partin
VP of Product, Chorus Compliance

"It’s crazy to think that the entire energy and tone of the VIU brand was created through a naming exercise. The first decision was the pivotal one for us! And we got it very right. I am so grateful for McMillan’s partnership on the journey."

Ellina Shinnolck
CMO, HUB International

"I’ve hired McMillan for brand and go-to-market assignments at Oracle, UNIFY, Schneider Electric, and United Rentals. Their ability to sell technology solutions is a rare skill and elevates their value from the other agencies I’ve worked with."

Chris Hummel
President, GreenThread

Ready to thrive in 2025?

We’re ready to get to work. Contact us now to learn how we can help you kick-start your brand planning with confidence.

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