Selling cloud services is a lot different than selling cologne. At McMillan we focus on B2B marketing (though our many B2C clients would beg to differ). We are nerds at heart, eager to learn all the arcane details of our clients’ products and services and apply compelling strategy and creative to an increasingly complex array of primarily digital tactics.

And while we remain open to helping SaaS companies sell and financial services firms stay financially healthy, we are increasingly leaning heavily into clients that share our passion and honest concern around climate change. It’s the reason why we are so pleased to have been named Agency of Record for a leading EV charging company. It’s why we went all in on winning a campaign to reposition a huge North American company determined to reduce its customers’ carbon footprint to zero.

It ain’t selling a Louis Vuitton bag, but it makes us feel good to dig in and do our part to protect the planet and be happy and healthy.