Challenge

To reinforce its position as a global cybersecurity leader with modern solutions, Trend Micro needed to increase brand awareness and communicate a unique, positive message aligned with its corporate values and capabilities.

Insight

Today’s security teams are overwhelmed by cyber threats, hindering them from being more strategic within their organizations. To show how Trend Micro frees them to go further, we knew we couldn’t just focus on the dark side of security like everyone else.

Solution

We created a campaign that transformed Trend Micro security data into original works of art—demonstrating that cybersecurity can be beautiful when you’re both protected and empowered.