Greenthread
SERVICES
Identity
Design system
Website
“TEAM MCM HAD DONE GROUND-BREAKING WORK FOR ME WITH BRANDING ASSIGNMENTS FOR THREE PREVIOUS GLOBAL ENTERPRISES. WHEN STARTING GREEN THREAD, I KNEW THAT I NEEDED MAGIC QUICKLY – AND THAT’S EXACTLY WHAT WE GOT.”
CHRIS HUMMEL
CMO, FLO
The Design System
With clean language, confident statements, and finely-crafted minimalist implementations, our brand design system is purpose-built to strip away the complication that makes revenue operations seem so intimidating.
The design uses bold parallel lines to demonstrate alignment and forward movement—which is precisely what GreenThread brings to its clients. This sense of fluidity, along with a blend of heavily-weighted elements and multi-layered layouts, is indicative of GreenThread’s authority and expertise.
The custom wordmark borrows elements from the parallel line work which creates a sense of flow from one letter to the next while maintaining its legibility in all applications.