Challenge

Just like the Model T one hundred years ago, electric vehicles represent a historical turning point. While much of the focus is on the manufacturers creating new makes and models—those cars need power, and the EV charging industry is growing just as fast. Enter FLO, with ambitions to become a world-leading EV charging network operator. How they can distinguish themselves in this nascent but fast-growing market?

Insight

Studies have shown that one of the major deterrents to buying an electric vehicle is range anxiety. Will I have the same freedom with an EV as I do with my gas-powered vehicle? Instead of answering that question directly, we decided to skip to the next step. Instead of focusing on their anxieties, FLO’s new brand campaign would be all about assurance.

Solution

Whether they’re talking to existing EV drivers or the EV-curious, whether they’re talking to city planners or business owners who need to update their operation for the EV revolution, the campaign we developed for FLO is always focused on the positive. We’re inspiring confidence that there’s a large dependable network in place to support them. We’re helping the world Go with FLO.