SERVICES

Conceptual Development

Logo and brand design system

Corporate website

Animation and illustration

The Mind Behind the Attack

Lots of cybersecurity providers offer fast detection and strategic response—but responding to cyberattacks after they occur is not a viable way for businesses to survive. Opora empowers its customers to know the mind behind the attack so that it can be stopped before it ever happens. This was the starting point for our new brand: to create a visual language that could live in both the digital and human world.



The Visual Brand

The foundational ideas behind Opora’s approach – seeing what others can’t, targeting adversaries, circumventing attacks and encircling adversaries – naturally leant themselves to a simple shape: the circle. (It didn’t hurt that the very name of the company is composed entirely of circular letterforms.) This confluence of circles became the basis for the logo, wordmark, and the design system as a whole. The result is a visual language that, despite its austere structure, is incredibly extensible.

The Opora wordmark is composed of a custom designed typeface that is based on a repeating circular form.

The Opora bug is derived from the negative shape created by the letter “O” and symbolizes discovery and deterrence.

A single bold color, Firewall Orange, differentiates Opora by avoiding colors common to the industry.


The Design System

Opora’s simple patterns and textures – all of them composed of circular forms, symmetrical grids, and elementary color palette – capture the complexity and sophistication of the cybersecurity world in a crisp, clean, and straightforward way. The icon library – branded with the orange Opora circle – is purpose-built for simplicity, relying on basic shapes and metaphors. Black and white photographic treatments allow Opora to maintain the simplicity of the color palette while maintaining a distinct and obvious brand presence.

Photography
Icons
Icons
Powerpoint Template
"OUR COMPELLING VALUE PROPOSITION NEEDED A COMPELLING BRAND TO COMMUNICATE IT TO OUR MARKET, AND THAT’S EXACTLY WHAT MCMILLAN DELIVERED."

CHRIS BELL

CEO, OPORA

Storytelling

More work