ALIGNING ON A NEW IDENTITY

Brand | ALIGN

McMillan renames and rebrands a construction industry innovator.

BREAKING NEW GROUND

Brand | CHRONICLE HERITAGE

McMillan reaches into the past to find a global brand for the 21st century.

ACROSS THE DIVIDE

Brand | HEADWAY ENVIRONMENTAL

McMillan builds a brand to connect

business and the environment.

THREADING THE NEEDLE

Brand | GREENTHREAD

McMillan builds a brand system for a unique new blend of consultancy, agency and institute.

AIMING FOR ZERO

Brand | IOGEN

McMillan helps iogen fuel the movement to Net Zero.

JOIN THE CHORUS

Brand | CHORUS COMPLIANCE

Co-creating the new standard for cannabis compliance.

Testing, Testing, 1-2-3

Brand | SC LABS

Three cannabis testing companies become one.

A fresh VIU

Brand | HUB INTERNATIONAL

McMillan creates a consumer brand for one of the world’s largest insurance brokerages.

A heroic campaign

Campaign | DSS Solidworks

McMillan shows DSS SOLIDWORKS users that with great power comes great creativity. 

Creative Crypto

Brand | Sprocket

McMillan invents a dynamic brand for the finance platform that is reinventing banking.

Tasteful Creative

Brand | Ariete Hospitality Group

McMillan serves up creative for Miami restaurant group

Sustainable Tech

Go-To-Market | TECK

McMillan helps one of the world’s leading resources companies become synonymous with sustainability.

Mercury goes further.

Brand | MERCURY FILMWORKS

McMillan takes a world-class animation brand beyond the expected.

Decidedly Decisive

Brand | DECISIVE

McM merges two brands for national IT leader.

ParetoHealth rebrand takes flight

Brand | PARETOHEALTH

ParetoHealth offers better employee health benefits. McM built them a better brand.

Bringing it together

Brand | Canadian Pharmacists Association

McMillan rebrands the Canadian Pharmacists Association.

One Shape, One Color, Endless Possibilities

Brand | OPORA

DRIVING AN
ELECTRIC EXPERIENCE

Go-To-Market | Tesla

We steered the Tesla Model S right through the EV credibility gap.

BRINGING THE FUTURE TO THOSE BUILDING IT

Event | United Rentals

United Rentals’ 2018 event series brought a focus on innovation to an industry ready for change.

HST Pathways rebrands in the midst of a pandemic

Brand | HST PATHWAYS

A brand revolution

Brand | HUB International

Rapidly evolving a brand in-market.

Redefining readiness

Brand | COMMVAULT

Refreshing a data pioneer’s brand for a new generation of buyers.

Art or Data?

Go-To-Market | Trend Micro

Turning cybersecurity into something beautiful.

BUILDING CONFIDENCE

Brand | DFIN

Rebranding a financial industry stalwart for the documents-to-data revolution.

PURPOSE BUILT,
BRAND DRIVEN

Go-To-Market | DFIN DIGITAL

A new brand, a content overhaul, and a showcase website—up and performing fast.

Hope Goes Digital

Brand | SHEPHERDS OF GOOD HOPE

Radically repositioning a charitable organization while honouring its past.

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